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Structure & Methods

Dr. Phil Samuel

Innovation Is for Everyone

In this short video, Dr. Phil Samuel, Chief Innovation Officer at BMGI, talks about the importance of involving every employee in creating the future and how mastering innovation starts with cultivating empathy for the customer and the ability to be with change.

The Voice of the Customer Fallacy

Revenue and profit growth is at the top of most corporate agendas, and this is achieved by one of two approaches (leaving out a third approach of cooking books, engaging in unethical or illegal accounting practices, or otherwise inflating revenues through trickery not grounded in any form of real value creation).

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